Kim Derrick Rozdeba is a renowned strategic branding expert who has shaped the identities of iconic Fortune 500 brands over three decades. Specializing in strategic planning, branding, and high-impact advertising campaigns, Kim’s experience spans multiple industries—from agriculture and pharmaceuticals to airlines, telecommunications, and automotive.

His acclaimed first book, Branding Queens, revealed the secret strategies of twenty visionary women who built global brand dynasties and introduced the concept of the five Cs of branding. Kim’s latest award-winning work, LOYALNOMICS: The Power of Branding, further solidifies his reputation as an authority on building lasting customer loyalty.

A sought-after mentor and strategist, Kim empowers entrepreneurs and business leaders to tell compelling brand stories, unify their operations, and create meaningful connections with their audiences. Living in Calgary, Canada, with his wife and their three adult children, Kim continues to guide companies toward enduring success and stronger customer bonds.

In today’s competitive marketplace, building a brand that stands the test of time requires more than a memorable logo or catchy tagline. It demands a human-centric approach that resonates deeply with customers, unified operations that align with core values, and strategies designed to adapt to an ever-changing business landscape. At the Talking with the Experts Online Business Summit, renowned strategic branding expert Kim Rozdeba will share his proven roadmap to elevate your brand story.

With over thirty years of experience shaping Fortune 500 brands, Kim brings a wealth of insights drawn from multiple industries, including agriculture, pharmaceuticals, petroleum, airlines, fast food, telecommunications, and automotive. He is the acclaimed author of Branding Queens, which introduced the powerful five Cs of branding, and LOYALNOMICS, a celebrated guide to building customer loyalty through brand integrity and authenticity.

During this masterclass, entrepreneurs and business leaders will learn what it takes to create a human-centric brand that goes beyond surface-level messaging to forge genuine connections with customers. Kim will break down the five Cs of branding—commitment, construction, community, content, and consistency—revealing how these principles can unify internal operations and deliver a cohesive brand experience.

By examining real-life examples of iconic brands, Kim will illustrate how businesses can future-proof themselves against market disruptions, industry shifts, and evolving customer preferences. From establishing a clear brand narrative to aligning teams behind a shared mission, attendees will leave with practical tools, tips, and insights to implement immediately.

Whether you’re an emerging entrepreneur or a seasoned executive, Kim’s masterclass offers a strategic approach to brand-building that prioritizes long-term relationships and sustained growth. Join us at the summit and discover how to transform your brand story into a powerful driver of customer loyalty, operational harmony, and competitive advantage.

THREE Things the Audience Will Learn from the Presentation:

1. How to create a human-centric brand that truly connects with audiences.

2. The five Cs of branding to streamline operations and unify your message.

3. Strategies to future-proof your brand against changing market conditions.