The SHINE Formula© – Speak with Impact
Stories that stick. Hooks that capture. Insights that illuminate. Natural flow and energy. Engagement and connection.
Why SHINE matters
Why SHINE?
Most people don’t struggle with ideas — they struggle with how to say them.
On podcasts, panels, and live interviews, messages get lost because:
- guests ramble
- they don’t tell stories people remember
- they forget to make it about the audience
The SHINE Formula© fixes that. It gives you a structure, so you always know what to say, how to say it, and how to connect.
Be remembered
Share stories drawn from lived experience so your message sticks.
Build trust
Speak with warmth, clarity, and authority – without performing.
Move listeners to action
Turn interviews into visibility, clients, and real conversations.
THE SHINE FRAMEWORK
The SHINE Formula© Framework
S – Stories that Stick
Share lived experience that anchors your message and is easy to retell. Your story is your bridge — it shows people who you are, not just what you do. Keep it short, specific, and tied to the outcome.
H – Hooks that Capture
Lead with curiosity, a bold claim, or a question that earns attention. A strong hook says, “Stay here. This is for you.” This is what stops the scroll and keeps listeners in the episode.
I – Insights that Illuminate
Give practical takeaways that shift thinking and action. Teach in clear, simple language. Listeners should walk away saying, “I can do that today.”
N – Natural Flow and Energy
Speak with rhythm and warmth. No script. Real connection. Let your personality come through. When your energy is natural, the host relaxes — and so does the audience.
E – Engagement & Connection
Invite reflection and dialogue. Speak to the listener directly. Refer to the host. Make it feel like a conversation, not a presentation. This is what creates loyal audiences.
How to use SHINE in real interviews
The formula is flexible. Here’s how to use it before, during, and after a podcast or panel.
Before the interview
Set your intention and story.
- Choose 1–2 “Stories that Stick”
- Write 1 hook for the topic
- Pick 3 “Insights that Illuminate”
This prep means you won’t overtalk, freeze, or forget what to say.
During the interview
Lead with connection.
- Start with your hook
- Answer, then add 1 insight
- Bring natural flow and energy
Hosts love guests who make them look good — SHINE helps you do that.
After the interview
Turn it into visibility.
- Share the episode with 1 key insight
- Tag the host and thank them
- Invite listeners to your lead magnet or program
SHINE isn’t just how you speak — it’s how you follow through.
Meet Rose Davidson | Podcast Educator & Creator
Rose Davidson is an Australian indie podcast host, producer, and podcast coach who has recorded more than 650 episodes of Talking with the Experts.
Get Your Free SHINE Formula© One-Pager
Discover the 5-step framework that helps you speak with confidence and connection on every podcast, panel, or presentation.
Download your printable, PDF SHINE Formula© cheat sheet and keep it beside your mic as your quick-reference guide to storytelling, flow, and authentic communication.
Ready to go deeper?
Choose the level of support that fits where you are right now.
Work with Rose Davidson | Podcast Educator & Creator
If the SHINE Formula© resonated with you and you want to go deeper, here are three ways to work with me. Each option is designed to help you use your voice with confidence, build authority, and grow your audience using podcasting as a marketing tool.
Master the Art of Podcasting
Self-Paced Program – A$297
Launch your podcast in 30 days using my OPAL System© (Organise, Produce, Arrange, Launch). Perfect for service-based business owners who want a professional, on-brand podcast without tech stress.
- Step-by-step video lessons
- Done-for-you templates and checklists
- SHINE Formula© guesting guidance
- Podcast growth strategies
Podcast Clarity Session (1:1)
A$375
A focused 90-minute session to map out your podcast, tighten your message, or polish your guesting using the SHINE Formula©.
You get:
- Pre-session questionnaire
- 90 minutes on Zoom
- Custom action plan
- Follow-up notes
VIP Podcast Mentoring
A$2,497
A premium mentoring container to build your podcast ecosystem — content, guesting, SHINE, and visibility — around your lived experience.
You get:
- 6 x 1:1 mentoring sessions (8–10 weeks)
- Messaging, podcast, and offer review
- SHINE Formula© integration for interviews
- Support to create lead magnets and series
SHINE Formula© FAQs
Is SHINE only for podcasting?
Not at all. SHINE works anywhere you speak — podcasts, summits, panels, client presentations, even networking. It’s a communication framework, not just a podcast tool.
What if I am not a natural storyteller?
That’s exactly why I created SHINE. You don’t have to be “performative” to be powerful. SHINE helps you turn real-life moments into stories people remember.
Can SHINE work for panels and keynotes?
Yes. Use SHINE to open with a hook, share one core insight, and finish with connection. It helps you stay concise and memorable even when you’re sharing a stage.
Do I need special equipment?
No. SHINE is about delivery, not gear. Good audio helps, but connection matters more than microphones.
Can I teach SHINE to my team/guests?
Yes. The 5 steps are easy to teach and repeat. It works beautifully for interview-style shows.
Where can I learn more from Rose?
Join Master the Art of Podcasting, book a clarity session, or connect through email [email protected]
Ready to speak with SHINE?
Your voice is needed. Let’s make it unforgettable.
- 650+ episodes recorded
- 16-book podcasting resource series