About the Author
George Harb is a Dual Elite Neuroencoding Specialist, Peak Performance Coach, and founder of EmpowerU Coaching. After two decades leading high-performing teams, he now helps successful men reprogram the beliefs, emotions, and patterns shaping their identity. His work blends neuroscience, psychology, and lived experience to guide men out of silent struggle and into grounded confidence, clarity, and purpose. Driven to redefine modern masculinity, George is building a movement that supports men to rise with emotional resilience and authentic strength, in their careers, relationships, and lives.
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